Cookie use

About cookies and similar technologies

Your choices when it comes to cookies

Changes to the Cookie Notice

Key terms


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About cookies and similar technologies

Cookies are small data files that allow a website to collect and store a range of data on your desktop, laptop or mobile device. Cookies help us provide important features and functionalities on our websites and mobile apps. We use them to improve your customer experience. With our permission, cookies from other companies may be placed on our websites and mobile apps. For example, we use cookies to do the following:

Improve the way our websites and mobile apps work
Cookies allow us to evaluate and improve the way our websites and mobile apps work so that we can personalise your experience and enable you to enjoy many of the useful features. For example, cookies help us keep track of which page you are visiting as you move through each stage of the booking process; they help us remember your preferences such as, for example, your last searches or listed vacation days and the contents of your online shopping cart.

Improve the performance of our websites and mobile apps
Cookies can help us to understand how our websites and mobile apps are used, for example, by telling us if you get any error messages when using the page, so that we can then test various designs of our website and mobile apps. Website analytics, including Google Analytics, provide information about the number of visitors to our website and mobile apps, which areas of our website and mobile apps are particularly popular, and whether there are trends such as, for example, a particular page is mostly viewed by people in a particular country. These cookies ultimately help us improve your visit to our website.

Provide relevant online advertising
We use cookies to provide online advertising that we believe to be of particular interest to you when visiting our websites, mobile apps and other websites. For example, these cookies help us suggest flights from your nearest airport, a vacation to a destination you are interested in, or propose products that you may like.

These cookies may collect information about your online behaviour, such as, for example, your IP address, the website from which you came to ours, as well as information about your order history or the contents of your shopping cart.

This means that you can see our advertising on our websites, mobile apps and websites of other companies. You can also see ads for other companies on our websites and mobile apps.

To help us provide online advertising that is really relevant to you we also link data we collect through cookies in your browser to other data we collect.

Measure the effectiveness of our marketing communications including online advertising
Cookies can tell us if you have seen a specific advertisement and how long ago that was. This information enables us to measure the effectiveness of our online advertising campaigns and check how many times an ad has been shown to you. This prevents us from constantly displaying the same advertisement. We also use cookies to measure the effectiveness of our marketing communications, such as whether you opened a marketing e-mail we sent you.

Your choices when it comes to cookies

You can use your browser settings to accept or reject new cookies and delete existing cookies. You can also set your browser to notify you each time new cookies are stored on your computer or other device. More detailed information on how to manage cookies can be found on the All About Cookies and Your Online Choices websites.

If you choose to disable some or all cookies, you may not be able to make full use of our websites or mobile apps. For example, you may not be able to add items to your cart, checkout, or use any of our products or services that otherwise require logging in.

The AdChoices icon is usually displayed if we display personalised advertisements on other companies' websites Clicking on this icon will provide you with a special tutorial on how to control your online advertising settings. More information is available on the YourAdChoices website.

Changes to our Cookie Notice

This cookie notice replaces all previous versions. We may change the notice at any time, so please periodically check our website(s) for any updates. If the changes are significant, we will provide clearly identifiable update information on our website(s). In addition, if we deem this appropriate, we will send you an electronic notification of changes to our cookie notices.

Last update: May 2018

Key terms

Website analytics: Website analytics tools, such as Google Analytics, help us understand how visitors use our website. We can see a number of reports on how visitors interact with our website and mobile apps. This helps us to constantly improve the website visit for the benefit of the visitors.

Website analytics use so-called first-party cookies to track visitor interactions. In our case, they are used to gather information about how visitors use our website and mobile apps. We then use the information to generate reports that help us improve our website.

This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses cookies, i.e, text files that are stored on your computer and allow an analysis of your use of the website. The information generated by the cookie about your use of this website (including your IP address) is transmitted to and stored by Google on servers in the United States. Google uses this information to evaluate your use of the website, to compile reports on website activity for website operators and to provide other services related to website activity and internet usage. Google may also transfer this information to third parties if required by law or as far as third parties process the data on behalf of Google. Google will never associate your IP address with other Google data. Our website uses the Google Analytics anonymisation feature. IP addresses are thereby saved only in a shortened form and further processed so that they cannot be linked to any individual.

Exactag GmbH collects and stores data on this website and its subpages for marketing and optimisation purposes. From this data user profiles can be created. For this purpose, cookies and a technique that is called fingerprint can be used. Cookies are small text files that are stored locally in the cashe of the visitor’s web browser. The fingerprint technology stores environment variables of the Internet browser in a database, without storing user-related data such as an IP address. Cookies and/or fingerprints allow for the recognition of the Internet browser. The data collected by the Exactag technology is, without the explicit consent of the person concerned, not used to identify the user personally nor aggregated with any personal data. To ensure this exclusion from data storage, a cookie is set in your browser. This cookie is named "exactag_new_ccoptout" and is set by "exactag.com". It may not be deleted as long as the storage of the data is contradicted. If you want to object to the storage of your anonymously collected visitor data for the future, please click this Link. https://m.exactag.com/ccoo.aspx?campaign=09dc54e8c846a4d9eac2423fc46e94d0&url=https://www.exactag.com/en/confirmation/

Online advertising: Marketing messages that you could see on the internet.

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